Sometimes the best way of getting people’s attention is by putting yourself right under their noses. Traditionally this approach has involved posting out newsletters or flyers to your mailing lists, but today it also includes email, which is instant and free. Direct marketing can get great results – so long as it’s done in the right way.
It’s critical to target your audience with special offers that are relevant to them and messages that educate, entertain and encourage them to engage. We can create all of that for you, from the written content to the images, with the goal of getting patients sharing your offers on their social media and then interacting with your website.
- Newsletters – 3 x 2page A4 (Electronic and Printed)
- Bespoke E-Shots – 6 x sent bi-monthly via EXACT or via a MailChimp account (or similar)
- Campaign Postcards 3 x A5 (Electronic and Printed OR integrated with Software of Excellence’s EasyPost)
- Copywriting and Design
How does it work?
When you’re putting messages in front of your target audience, it’s important not to be boring or, worse, annoying. The last thing you want is for your newsletter to end up in the recycling bin or your email intercepted by a spam filter.
We aim to create ‘keepable’ content that ticks the three E’s: Educate, Entertain and Engage. In this way, patients are encouraged to read every last word and then, critically, not only keep it but share it with their friends and family.
What can you expect?
Our Conveyor package comes complete with accountability – feedback in the way of click-through rates that tell you exactly how patients are responding to your message.
How much does it cost?
This package costs £2,690.00 +VAT including everything mentioned above from start to finish. No hidden costs!
35% deposit – £943.25 +VAT
11 monthly payments – £85.75 +VAT
At Milkshake we advocate a coordinated approach to marketing your practice, but we understand that sometimes you just want to pick ‘n mix. So we also offer most of our services as stand-alone elements, which can also be included as add-ons to any of our packages.
In addition, we offer some exciting little extras, including:
- Practice photography
- Landing page design
- EXACT templates
- Website hosting (when moving from another company)
- Google 360 & bespoke tours
- Milkbox TV