What can you achieve in 15 minutes?
We’d like you to try something. Go and sit in your waiting room for 15 minutes. Watch the clock, read the magazines, count the tiles in the ceiling… Bored? Your patients spend an average of 15 minutes waiting for you there, so how can you make that time better for them while also working for you?
Harness the power of suggestion
You’ve got a captive audience, so why not make smart use of that 15 minutes to:
- Educate your patients about issues such as preventive dental health or oral cancer screening
- Entertain them while they wait, so they are more likely to come back and recommend you to their friends and family
- Calm nervous patients, to stop them focusing on the treatment to come
- Suggest your more lucrative elective treatments that they might not otherwise consider
“We’re getting new patients, both NHS and private, finding us through the website and saying it’s ‘very well designed’, ‘easy to navigate’ and that they ‘love the colours’!”Neal MehtaSarum Dental Practice
“We love our new website. We’re really pleased with the way it turned out – it’s very fresh, very modern –basically just what we wanted!”Caroline WiseFrankel Dental Care
“I don’t really want to do a testimonial, because it lets everyone else know how good you are!”Amit MistryAM Implants
“What Milkshake has done for us has given us that really sharp, clean, modern look that’s been so successful for us as a brand.”Ashley ByrneByrnes Dental Laboratory
“Milkshake offers really creative solutions. They listen to you and are very forward-thinking.”Ashley ByrneByrnes Dental Laboratory
“Other companies we spoke with wanted to charge us extra for copywriting. Obviously that’s not something we’re trained in, so we’d have to spend more just to make sure and avoid plagiarism. With Milkshake we don’t have to worry because it’s all included.”Neal MehtaSarum Dental Practice
“Milkshake has been extremely helpful with whatever we’ve needed – nothing’s too much to ask for.”Caroline WiseFrankel Dental Care
“I definitely feel cared for as a client. It’s been a very good experience and I’ve been really well looked after.”Amit MistryAM Implants
Milkbox TV is a television channel for your waiting room that will be branded for your practice and include bespoke content that you choose for your patients. You can even live-stream news and local weather. Best of all, you can showcase special offers and promotions for your patients to consider while they wait.
Want proof of concept? It’s all in the numbers*:
- 90% of patients choose to watch the TV
- 50% increase in uptake of private treatments
- 50% increase in over the counter sales
- 43% increase in sale of cosmetic treatments
With results like that, the decision’s a no-brainer. Give us a call today and let’s set you up to keep your patients educated, entertained and engaged with your practice!
*‘The benefits of personalised waiting room TV’ by Sarah Blyth, dentistry.co.uk, December 2014.
What’s included, and how much will it cost?
- In-practice set-up
- 15 bespoke & branded slides
- Milkbox TV smartbox
- Additional widgets (ex: weather; news)
- 5 new slides per month
- All artwork & copywriting
- Remote editing