How to use Halloween to your (marketing) advantage
You may be excused for thinking that Halloween is another commercial American event to find its way across the pond and inundate us with opportunities to part with our cash. Actually, Halloween started life on this side of the Atlantic, steeped in Celtic pagan traditions (so instead of blaming the Americans you can blame the Welsh). The Americans did, however, take it and inflate it and, by the time it came back to the UK, it was swollen beyond recognition into the materialistic marketing-fest we have now.
As a consumer, this can be annoying, to say the least. However, as a marketer it offers an interesting challenge. It’s an opportunity to jump on the bandwagon, but challenges us to do so in an inventive and eye-catching way, so as not to fall victim to the horrific Halloween spam filter.
Here are our top 9 examples of businesses that rose to the challenge in truly memorable (and effective) ways. As you’ll see, they’re not all companies you’d normally associate with Halloween treats, yet they still found creative ways to use the opportunity to get their message out.
Pizza Hut & Pepsi
Reese’s Peanut Butter Cups
Is it worth the fuss?
Are you wondering just how commercial Halloween really is and if it’s worth the bother? The following infographic was created in the US, where it’s still a much bigger deal than in the UK, but every year that gap narrows. It also contains some great ideas for how to ride the tide yourself: